Every day we get dressed.
Clothing shapes how we see ourselves and how we are seen by others. It can be liberating, comforting, expressive, and deeply personal. Throughout my career as a photographer, I have been drawn to the many ways people use clothing to communicate identity, belonging, aspiration, and change.
At the same time, fashion exists in tension. While clothing can bring joy and self-expression, the industry is also linked to exploitation, overconsumption, and environmental harm.
My practice explores this tension through the lens of soft activism: the belief that meaningful change can begin with reflection rather than instruction. Rather than telling people what to think or how to act, I create work that invites questions about the role clothing plays in our lives, relationships, values, and sense of self.
Working across photography, publishing, installation, research, and public engagement, I use clothing as a lens through which to explore broader cultural, social, and environmental questions.
Each project begins with a question. It becomes an object, an image, a book, an installation, or an exhibition. The project concludes, but the questions remain. They accumulate over time, forming an ongoing body of work that explores our relationship with clothes and the possibilities for change that begin within it.
*Responses collected help inform future art projects.
Projects
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A relationship with clothes is how you feel about clothes and how they make you feel. It shapes what you choose to wear, how you care for your clothes, and how they reflect and influence your identity.
Soft activism is the power of change within you. It reflects your beliefs and emphasises listening, learning and making informed decisions to drive change in a subtle yet impactful way.
Small changes by many are more powerful than significant changes by few.
What your clothes are made from and how each material feels, functions, and impacts the world is important to your relationship with clothes. Explore the full index to connect with the foundation of your clothing.
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We don’t shop for clothes.
We shop for confidence, for connection, for identity. Sometimes we’re searching for clarity. Other times, for comfort, belonging - even a sense of worth.
Often, we find ourselves stuck in cycles we don’t believe in - chasing newness, feeling guilt, and losing our sense of self.
This project invites you to pause, to reflect, to reconnect.
Because it’s not about buying the right thing - it’s about becoming the person who knows what feels right.
Founded by artist and photographer Liz Sunshine in 2022, Our Relationship With Clothes (O.R.W.C.) is a soft activism project exploring the connection between people, clothing, identity, and consumption. Through publicly accessible art, storytelling, research, writing, and education, O.R.W.C. creates opportunities for reflection and dialogue about our relationship with clothes and the wider fashion system. The project raises awareness of textile waste and overconsumption while encouraging people to make informed choices that align with their values. O.R.W.C. believes lasting change begins with curiosity, critical thinking, and the collective impact of small actions.