Our commitment to Art
Art is ideas translated through the lens of creativity, often highlighting social issues that may otherwise feel inaccessible or outside of your awareness. It is essential for change and encourages empathy and curiosity while shaping society. Art is self-reflective, encouraging self-awareness while allowing for individual viewpoints and interpretations.
Our belief in the transformative power of art as a form of soft activism fuels our commitment to creating works in various mediums. These works, which question our relationship with clothes, embody our dedication to change through curiosity and inspiration.
Our commitment to art
Art, rooted in creativity, holds a unique power to engage us on complex issues, activating empathy and curiosity. Scientific research shows that creativity shapes our self-awareness, opening pathways to new perspectives and deeper understanding. Art offers space for reflection, allowing individuals to see themselves and society in a new light.
Our belief in art as soft activism lies in its quiet strength to inspire change. Through her work, Sunshine explores the psychology of clothing - how it influences mood, behaviour, and identity. Her documentary photography invites viewers to reflect on their own choices, revealing clothing as both an act of self-expression and a reflection of consumption habits.
Sunshine’s art, driven by curiosity, examines the stories we tell through what we wear. It asks us to consider how clothes can represent more than just fashion, but a mindful expression of values and individuality. In this way, art becomes a subtle yet powerful force for change.
Exhibitions
With exhibition spaces carefully chosen to invite you in, we create art as an important opportunity to connect in person, offline, while reflecting on ideas that are of value to this project.
Our exhibitions run for extended periods, often in familiar spaces such as cafes and boutiques, allowing for ideas to be first discovered, then revisited within a comfortable and encouraging context.
Hosted in Australian metropolitan cities as a form of soft activism, our exhibitions also spread awareness for textile waste in Australia, and invite all people to reflect upon their relationship with clothes.
Future Fashion
Exhibition Details. Nov 23 - Jan 24
INI Coffee. Collingwood, Melbourne Aus
Grounded
Exhibition Details. Jun - July 24
Jardan, Paddington, Sydney Aus
Reflection Cube
An interactive offline project that invites individuals to anonymously reflect on their relationship with clothing by completing a written response to a thought-provoking question and placing their answer in a mirrored ‘reflection’ cube. This safe, non-judgmental space fosters self-awareness and open dialogue about clothing consumption and waste in Australia, while collecting qualitative and quantitative data.
Based on the link between asking questions and influencing behavior, we believe that encouraging honest reflection can prompt people to reconsider their habits and values, driving positive change and raising awareness about overconsumption. Our goal is to empower Australians to consume less by providing a safe space for self-reflection that inspires a more mindful and intentional connection with clothing.
Project outcomes
Collection to date: 1,261 cards.
About Liz Sunshine
In her artistic research, Liz Sunshine explores the relationship between people and their clothing, focusing on consumption and studying individual behaviour through documentary fashion photography and conversation. Her work, characterised by curiosity and spontaneity, invites viewers to reflect on the opportunity for mindful and conscious choices.
An Australian artist, activist, documentary fashion and portrait photographer based in Melbourne, Sunshine is widely regarded as the first and most well-known photographer in Australia to capture street style both at fashion events and organically on the streets. Over the past decade, Sunshine’s commercial photography career has seen her continue to work with an outstanding client list, with work regularly featured in Vogue Australia.
Sunshine’s documentary photography acts as a form of cultural record-keeping. It shares insight into a place and time — the culture, people, lifestyle, attitudes and values.
In early 2022, Sunshine started a project exploring the Australian relationship with clothes. Discovering that Australia is the largest consumer of textiles in the world, she has transitioned away from commercial fashion photography to concentrate on spreading awareness for textile waste through art and conversation while continuing to paint a picture of Australian style through her documentary fashion and portrait photography. A form of soft activism that encourages change from a place of curiosity and conversation.
